At Genesis Red Earth LTD  ("we", "us" or "our"), we want to ensure that your visit to our website is smooth, reliable and as useful to you as possible. Subject to your consent where required by applicable law, we use cookies and similar technologies (“cookies”) to help us improve the use and functionality of the website and to understand how visitors use the website and the tools and services offered on it.

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which we use to recognise your computer or mobile device when it revisits our site; and (2) third party cookies, which are served by service providers on our site, and can be used by such service providers to recognise your computer or mobile device when it visits other websites.

Understanding Cookies: 

Cookies are small data files that are stored in your web browser on your computer, tablet or smartphone when you visit a website. Cookies serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, interests or log in details, and generally improving your experience.

Do we use Cookies?

Again, We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which we use to recognise your computer or mobile device when it revisits our site; and (2) third party cookies, which are served by service providers on our site, and can be used by such service providers to recognise your computer or mobile device when it visits other websites. 

Essential Cookies These cookies are essential to provide you with services available through our site and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services. Functionality Cookies These cookies allow our site to remember choices you make when you use our site. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-select your preferences every time you visit our site.

Analytics and Performance Cookies 

These cookies are used to collect information about traffic to our site and how users use our site. The information gathered may include the number of visitors to our site, the websites that referred them to our site, the pages they visited on our site, what time of day they visited our site, whether they have visited our site before, and other similar information. We use this information to help operate our site more efficiently, to gather broad demographic information, monitor the level of activity on our site and improve the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies. You can find out more information about Google Analytics cookies here and about how Google protects your data here . You can prevent the use of Google Analytics relating to your use of our site by downloading and installing the browser plugin available here.

Targeted and advertising cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, third party advertisers can place cookies to enable them to show advertisements which we think will be relevant to your interests while you are on third party websites. You can disable certain cookies which remember your browsing habits and target advertising at you by visiting this site. If you choose to remove targeted or advertising cookies, you will still see advertisements but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioural advertising are included in this list, and so you may still receive some cookies and tailored adverts from companies that are not listed.

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “ like ” button on our site or you link your account or engage with our content on or through a social media website such as Facebook. The social media platform will record that you have done this. 

You have the ability to accept or decline cookies by modifying your web browser; however, if you choose to decline cookies, you may not be able to fully experience the interactive features of the site.

Pixel Tags

A web beacon is a transparent image file used to monitor your journey around a single website or collection of sites. They are also referred to as web bugs and are commonly used by sites that hire third-party services to monitor traffic. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a web site. 

We may serve third-party advertisements that use cookies and web beacons in the course of ads being served on our web site to ascertain how many times you've seen an advertisement. No personally identifiable information you give us is provided to them for cookie or web beacon use, so they cannot personally identify you with that information on our web site. 

Some third-party advertisements may be provided by Google or other advertising service, which uses cookies to serve ads on this site. Google uses the DART cookie, which enables it to serve ads to our users based on their visits to this site and other sites on the Web. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. 

Browsers can be set to accept or reject cookies or notify you when a cookie is being sent. Privacy software can be used to override web beacons. Taking either of these actions shouldn't cause a problem with our site, should you so choose.

Why we use all of the above? 

To make the website work.

To customise your visit.

To improve our website.

To save a visitor's recent searches to save them time when revisiting our Website.

To provide visitors with advertising that is relevant (third parties are involved in providing this).

To analyse and compile collected data to build a profile about visitors.